ChatGPT Shopping Integration Guide

ChatGPT is becoming a shopping destination. Users are asking ChatGPT to find products, compare prices, and complete purchases - all within the conversation. This guide shows you how to enable instant checkout in ChatGPT using UCP Commerce.

Why Integrate with ChatGPT?

The Shift:

• Conversational commerce is the future
• Users prefer chatting over browsing
• Instant checkout inside conversations
• Contextual recommendations based on chat history

The Opportunity:

• Reach ChatGPT's 200M+ users
• Enable purchases without leaving chat
• Leverage AI for personalized shopping
• Stay ahead of competitors

Understanding ACP (Agentic Commerce Protocol)

ChatGPT uses ACP (Agentic Commerce Protocol) - backed by OpenAI and Stripe.

Key Features:

• Instant checkout in chat
• Stripe Shared Payment Tokens
• Conversational product discovery
• Secure payment delegation
• Context-aware recommendations

Integration with UCP Commerce

Good news: UCP Commerce supports both UCP and ACP automatically. When you connect your store, you get ChatGPT support included.

Step 1: Connect Your Store

If you've already connected for Google Gemini, you're done! UCP Commerce automatically translates to ACP format.

If not, follow the WooCommerce integration guide first.

Step 2: Enable ACP Support

In your ucp.config.js:

javascript
export default {
  store_url: "https://yourstore.com",
  platform: "woocommerce",
  protocols: {
    ucp: true,  // Google Gemini
    acp: true   // ChatGPT - Automatically enabled!
  }
}

Step 3: Configure Payment

ACP uses Stripe Shared Payment Tokens:

javascript
payment_provider: {
  provider: "stripe",
  shared_tokens: true
}

Step 4: Test in ChatGPT

1. Open ChatGPT
2. Ask: "I need a [product] under $[price]"
3. ChatGPT will search your store
4. Complete checkout in the conversation

How It Works

The Flow:

1. User asks ChatGPT for a product
2. ChatGPT queries your store via ACP
3. Products appear in conversation
4. User selects product
5. Checkout happens in chat (no redirect)
6. Order confirmed - You receive webhook

Technical Details:

• ACP uses REST API endpoints
• Secure payment tokens (no raw card data)
• Real-time inventory sync
• Webhook notifications for orders

Best Practices for ChatGPT Commerce

1. Optimize for Conversation

• Write product descriptions conversationally
• Include natural language keywords
• Think about how users would describe your products

2. Enable Contextual Upsells

• Configure related products
• Set up automatic recommendations
• Use chat context for personalization

3. Streamline Checkout

• Minimize steps
• Use saved payment methods
• Enable one-click purchases

4. Monitor Conversations

• Track which products ChatGPT recommends
• Analyze user queries
• Optimize based on chat patterns

Example ChatGPT Interaction

User: "I need a waterproof jacket for hiking, under $150"

ChatGPT: "I found these options from your store:

• Mountain Pro Jacket - $129 (waterproof, breathable)
• Trail Master - $145 (Gore-Tex, ultralight)
• Adventure Shell - $99 (budget option)

Would you like to see details or purchase one?"

User: "Buy the Mountain Pro Jacket"

ChatGPT: "Great choice! I'll process your order. Size and color?"

[User selects options]

ChatGPT: "Order confirmed! Your Mountain Pro Jacket will arrive by Friday, Jan 23. Total: $129 + $5 shipping = $134. You'll receive a confirmation email shortly."

Troubleshooting

ChatGPT Not Finding Products?

• Verify ACP is enabled in config
• Check product visibility settings
• Ensure semantic tags are configured
• Test ACP endpoints directly

Payment Issues?

• Verify Stripe integration
• Check payment token configuration
• Ensure webhook endpoints are accessible

Advanced Features

Dynamic Pricing

• Negotiate prices in conversation
• Offer discounts based on context
• Bundle products automatically

Inventory Management

• Real-time stock updates
• Pre-order capabilities
• Backorder handling

Conclusion

ChatGPT shopping is here, and UCP Commerce makes integration simple. One configuration, automatic ACP translation, and your store is ready for conversational commerce.

Already connected? Your store automatically supports ChatGPT. Not yet? Get Started →